Puma Announces Partnership with Kylie Jenner
Puma Announces Partnership with Kylie Jenner
On Tuesday, Puma announced a multi-year partnership with Kylie Jenner. The Keeping Up With the Kardashians star will become the global face of the brand and will design her own line of athletic fashion for women. "I've been a fan of PUMA for a long time," said Jenner in a statement. "I'm honored to be able to partner with them and create something special for my fans."
Jenner is the latest in a long line of celebrity ambassadors for Puma. Rihanna, Usain Bolt, and The Weeknd are just some of the famous faces who have endorsed the German athleticwear company in recent years. "Kylie represents everything we are as a brand," said Adam Petrick, global director of brand and marketing at Puma. "She is iconic, sexy, confident, and powerful."
The 20-year-old Jenner has already had an impressive career in fashion. In addition to her wildly popular clothing line, Kylie Cosmetics, she also has her own app and social media presence that rivals that of her sisters'. With over 95 million followers on Instagram alone, Jenner is one of the most influential people on the internet.
With this new partnership, Jenner looks to be expanding her brand into the world of athletics. Her debut line for Puma is set to launch in September 2017 and will include shoes, clothes, and accessories. "My collection is really about redefining athleisure," said Jenner. "It's not only super comfortable and functional, but it's also stylish and sexy."
Puma unveils new suede sneaker collection
PUMA unveils its new suede sneaker collection. The suede sneakers are available in a variety of colors, including pink, green, and blue. The sneakers are made with a soft suede upper and feature a rubber outsole for durability.
"The suede sneakers are perfect for everyday wear," said PUMA. "They're comfortable and stylish, and they can be dressed up or down depending on your outfit."
The suede sneakers are available now on PUMA's website.
Puma acquires rival sportswear brand
In a move that is sure to shake up the sportswear market, Puma has announced its intention to acquire rival brand Reebok.
Reebok is a well-established name in the sportswear industry, and its products are popular among athletes and fitness enthusiasts alike. With Puma's backing, Reebok is poised for even greater success in the years to come.
According to Puma CEO Bjorn Gulden, the acquisition will allow the two brands to "focus on making the best possible products and experiences for our consumers." He went on to say that the combination of Puma and Reebok will create "a powerhouse in sportswear," and that both brands will be able to offer consumers a wider range of products and services.
The acquisition is still subject to regulatory approval, but if it goes through, it will be one of the largest in history. It's also worth noting that this will not be a full buyout - Puma will own a majority stake in Reebok, while the remaining shares will be held by existing shareholders.
So why is Puma making this move? There are several possible reasons:
1) To compete with industry leaders Nike and Adidas.
2) To expand its product range and reach new consumers.
3) To better compete against online retailers like Amazon and Alibaba.
Regardless of the reason, it's clear that this acquisition will have a major impact on the sportswear market.
Puma signs world-renowned athletes to endorsement deals
Following the signing of basketball superstar LeBron James in September, Puma has announced a series of new endorsement deals with some of the world's most renowned athletes.
Former Manchester United midfielder Paul Pogba has signed for a reported fee of $350 million over ten years, making him the sportswear giant's highest-paid athlete. Also joining Puma's roster are American Football quarterback Tom Brady, track and field world record holder Usain Bolt, and Spanish footballers Gerard Piqué and Antoine Griezmann.
The signings come as Puma looks to make a comeback in the global sportswear market, which is currently dominated by Nike and Adidas. The company's CEO Bjørn Gulden commented on the strategy, saying: "We want to be where the cool kids are. We want to be streetwear as well as sports performance."
Puma was once the world's leading sportswear brand, but lost its No. 1 spot to Nike in the 1990s. The company has been attempting to regain its former glory in recent years with a focus on innovative products and high-profile endorsements.
The new deals are set to boost Puma's sales significantly, with analysts predicting that Pogba's signing could add up to $200 million in extra revenue over the next decade.
Puma to launch new line of activewear
Puma, the German sportswear company, is set to launch a new line of activewear in August this year. The new range, called "Puma Athletics", will include both men's and women's clothing, and is aimed at athletes and people who lead an active lifestyle.
The collection will feature a variety of items such as T-shirts, tanks, shorts, joggers and hoodies. All the clothes will be made from high-quality materials that are designed to withstand intense activity. In addition, the clothes will be stylish and fashionable, so that you can look good even when you're working up a sweat.
Puma has been making sportswear for over 80 years, so it knows a thing or two about making clothes that are both comfortable and durable. The new Athletics range is sure to be a hit with fitness enthusiasts all over the world. If you're looking for some new workout clothes that will keep you looking good and feeling comfortable, then look no further than Puma Athletics.
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