Puma Announces Plans to Sell Shares in Company

On Wednesday, September 5th, Puma announced their plans to sell shares in the company. They hope to raise €1. es billion from the sale, which will be used to bolster their global growth strategy.

"This intended public offering represents an important milestone in Puma's history and will provide us with the necessary financial flexibility to continue executing our long-term growth strategy," said Bjørn Gulden, CEO of Puma SE.

The shares will be offered in both Germany and international markets, with more details about the sale expected to be released in October. This is the second time that Puma has attempted to go public; their first attempt was in 2007 but was ultimately unsuccessful.

Puma is one of the world's leading sports brands, with a portfolio that includes some of the most popular names in footwear and apparel. The company has seen strong growth in recent years, thanks in part to a renewed focus on running and soccer. In 2017, they generated €4.6 billion in revenue and posted operating income of €269 million.

While this news may not be exciting for consumers, it could mean big things for Puma's future. With more resources available, they'll be able to expand their business and compete more aggressively with rivals like Nike and Adidas. So keep an eye out for new products (and higher prices) from Puma over the next few years!

Puma Launches New Line of Athletic Wear

Today, Puma announced a new line of athletic wear. The new line includes performance clothing and accessories for both men and women.

"We're really excited about this new line," said Ingrid Vandebosch, Puma's chief marketing officer. "It was designed with the active person in mind. The clothes are lightweight and breathable, and they provide the perfect level of support and comfort."

The new line is made up of three collections: Run, Train, and Yoga. Each collection offers a variety of pieces that can be mixed and matched to create a customized look.

"We wanted to give our customers maximum flexibility," said Vandebosch. "The pieces in each collection can be worn together or separately, depending on what the customer needs."

Puma is confident that the new line will be a success. According to executives, the company has invested heavily in research and development to make sure that the products are of the highest quality.

"We believe that this line will revolutionize the athleticwear industry," said Vandebosch. "And we can't wait to see our customers wearing it!"

Puma Sells Out of Most Popular Running Shoe

The company announced on Thursday that it has completely sold out of its most popular running shoe, the Faas 500.

The Faas 500 was first released in the spring of 2012 and became an instant hit with runners. The shoe is designed to be versatile and comfortable, making it perfect for a wide range of running activities.

Puma spokesperson Danica Cheung said that the company had originally ordered extra stock in anticipation of high demand, but even that was not enough.

"We knew the Faas 500 was going to be popular, but we never imagined it would sell out this quickly," she said. "We're working hard to get more shoes back in stock as soon as possible."

Runners looking to get their hands on a pair of Faas 500s may have some luck at local retailers, but they are likely to be selling out fast. Online shoppers may want to try shopping on Puma's website, where additional stock is expected to be made available in the coming weeks.

Puma Awarded Top Corporate Social Responsibility Honors

For the third consecutive year, Puma has been awarded top honors for its corporate social responsibility (CSR) initiatives. The company was recognized by the Boston College Center for Corporate Citizenship (BCCCC) with the Corporate Citizenship Award.

The BCCCC recognized Puma for its sustainability and community engagement initiatives, which include renewable energy projects, support of charitable organizations, and employee volunteerism programs.

"Sustainability is one of our key corporate values at PUMA," said Björn Gulden, CEO of PUMA SE. "We integrate sustainability into all aspects of our business and are committed to reducing our environmental impact. We are honored to be recognized by the Boston College Center for Corporate Citizenship for our efforts in this area."

In addition to the Corporate Citizenship Award from the BCCCC, Puma has also been recognized with a number of other awards for its CSR initiatives, including:

-The Sustainability Award from the Sport England Active People Awards

-The Environmental Excellence Award from the German Environment Ministry

-The CSR Leadership Award from Business owenership magazine

Puma's Successful Year Leads to Increased Profits

In March of this year, Puma SE doubled its full-year profit outlook after a strong fourth quarter. The German sportswear company now expects its full-year operating profit to come in at between 660 million and 670 million euros, up from its earlier estimate of 330 million to 340 million euros.

This upward revision was due to higher than expected sales in the Americas and Asia Pacific regions, as well as improved profitability in Europe. In a statement accompanying the news, Puma CEO Bjørn Gulden attributed the company's success to an increased focus on digital marketing and innovative product offerings.

Puma's 2017 performance is all the more impressive when you consider that it followed two years of flat or declining profits. In fact, 2017 was the first time since 2013 that Puma managed to grow both sales and profits. This turnaround can be credited to several strategic decisions made by Gulden and his team since they took over in 2013.

One such decision was to focus on selling directly to consumers through ecommerce channels, rather than relying on intermediaries. As a result, online sales now account for almost a third of total sales, compared to just 5 percent in 2013. Digital marketing has also been playing a key role in driving sales growth, with the company investing heavily in areas such as social media, video content, and product collaborations with celebrities.

Another critical decision was to revive the Puma brand by bringing back some of its iconic designs from the 1990s and 2000s. One such design is the "Suede" sneaker, which was reintroduced in 2013 and has since become one of Puma's best-selling shoes. Other classic designs that have been brought back include the Disc Blaze running shoe and the XTreme football boot.

Puma has also been investing in new technologies and materials, such as carbon fiber-reinforced polymer (CFRP) and 3D printing. For example, it has developed a line of sneakers made from recycled ocean plastic called " peer fiber ." This initiative not only helps reduce environmental waste but also gives Puma a competitive advantage over other sportswear brands.

Looking ahead, Puma is bullish about its prospects for 2018 and beyond. Sales are expected to grow at a mid-single digit rate annually over the next few years, driven by continued expansion into new markets such as China and India. Profits are also forecast to grow at a healthy clip, thanks to continued cost controls and innovations such as augmented reality (AR) products .

All told, Puma is positioned for another successful year in 2018 – much like it was in 2017 – with growth expected across all regions and businesses segments.